Acceptable use and AI policy

Consent is the whole of it

One rule sits above the rest: every identifiable person in what you upload must have agreed to it.

You hold the rights to the clip — you shot it, you licensed it, or it is yours to use.
The person whose face you use has agreed to their face being used this way, for this purpose. Get it in writing and keep it.
Everyone identifiable in the original clip has agreed to appear in what you make of it.
If you are producing this for a client, they have the same obligations and you have checked that they meet them.

In France this is not a formality. Article 9 of the civil code protects the image of every person; article 226-8 of the penal code makes it an offence to publish a montage of someone’s words or likeness without their consent where it is not evident that it is one; since 2024 that article covers content generated by an algorithm explicitly, and article 226-8-1 deals separately, and far more severely, with sexual content of that kind. Article 226-4-1 covers identity theft.

Never, on any account

Do not use this service to produce, or to attempt to produce:

Anything involving a minor. No face of a person under 18, in any context, at either end of the swap. There is no exception to this and no legitimate reason to try.
Sexual or intimate content of any person, consenting or otherwise. The service is not for it.
A person’s face without their consent — a colleague, an ex-partner, a stranger, a public figure.
Content that puts words, acts or a presence on a real person in order to deceive: fake evidence, fake confessions, fake endorsements, fake statements by officials or candidates, anything touching an election or a public emergency.
Impersonation for gain: bypassing identity verification or KYC, defeating facial recognition, unlocking an account that is not yours, romance or investment fraud.
Harassment, humiliation, bullying, revenge, or anything produced to distress a particular person.
Content that is defamatory, that incites hatred or violence, or that is otherwise unlawful where you are or where you publish.
Anything that breaks a third party’s copyright, or a performer’s or athlete’s rights over their own likeness.

Satire and parody are not a way around this. They are a defence in some countries, against some claims, sometimes — and they are never a defence for sexual content, for content involving minors, or for content published without making clear that it is synthetic.

Say that it is synthetic

If you publish or share a result, disclose that it was generated or manipulated by artificial intelligence, visibly, where the audience will see it.

This is not only good manners. Article 50(4) of the EU AI Act requires anyone deploying a system that generates or manipulates image, audio or video constituting a deep fake to disclose that the content is artificially generated or manipulated. The obligation is yours as the person publishing; we cannot discharge it for you.

Platforms impose their own labels on top of that. Use them — a result uploaded without the platform’s AI disclosure is a problem you have made for yourself.

Who answers for what

You decide what to upload and what to do with the result. That makes the legality of both yours. We provide the tool, we do not commission, review or approve the work.

We do not watch your generations. We do run automated checks and we act on reports, and where something unlawful is drawn to our attention we deal with it.

What happens when this is breached

1.We suspend the account, immediately where the breach is serious and without notice where notice would defeat the point.
2.We remove the content concerned.
3.Credits are forfeited: section 10 of the terms says so, and a breach of this policy is exactly what it has in mind.
4.Where the law requires it — content involving minors, above all — we report it to the competent authorities and preserve what they need.

If you think we have suspended you wrongly, write to us and say why. We will look again, and we will answer.

Reporting a misuse

If your face has been used here without your agreement, or you have seen content made with this service that breaks these rules, write to thomas.bcrd1@gmail.com.

Tell us what you saw and where, who you are, and how to reach you. We prioritise reports from the person depicted. If the content is on another platform, report it there too — they can take it down and we cannot.